Paid Digital Marketing V/S Organic Digital Marketing

The 21st century has come up with huge revolutionary changes and Technological upgrades where Digital Marketing is one of the biggest technological revolutions. If you are a businessman then you must know about Digital Marketing and utilize it for your business. But I have been hearing some myths that Digital Marketing needs a high budget and costs. Yeah, we cannot completely say that Digital Marketing is a completely free-of-cost activity but it is not even a completely paid activity. Because Digital Marketing is a wide process containing both free and paid activities. So, Let’s take a small look at this.


 Let’s understand this with the following table:


Organic Digital Marketing Paid Digital Marketing
  1. Organic Digital Marketing includes activities that are free of cost.
  2. Search Engine Optimization (SEO) or Social Media Optimization (SMO) are two common factors that are always taken into consideration in Organic Digital Marketing.
  1. Paid Digital Marketing includes paid Ad campaigns.
  2. Search Engine Marketing (SEM) and Social Media Marketing (SMM) are the two most common factors majorly focused on Paid Digital Marketing.



 Okay. So, we understood the table. Now let’s understand the highlighted text in the table. SEO, SEM, SMM, SMO, and PPC are some of the most important aspects of Digital Marketing. Where SEO is used to increase the ranking on Google Search Engine Results Page organically and in contrast, SEM is a strategy of ranking the website by running paid ads. In the same way, SMM or Social Media Marketing is the concept of running paid ads on various social media sites like Facebook, Instagram, Twitter, etc. whereas SMO includes organically increasing social media awareness or branding on social networking sites.