Digital Marketing involves various strategies and techniques for promoting products or services online. Here are some of the key types:

Search Engine Optimization (SEO): Optimize your website to rank higher in search engine results pages (SERPs) to increase organic traffic.

Content Marketing: Create and share valuable and relevant content such as blogs, videos, infographics and more to attract and engage your target audience.

Social Media Marketing: Using Facebook, Instagram, Twitter, LinkedIn and other platforms to promote products and engage with audiences.

Email Marketing: Send targeted email campaigns to potential customers to maintain relationships and increase conversions.

Pay Per Click (PPC) advertising: Running ads on platforms like Google Ads and social media where you pay every time someone clicks on your ad.

Affiliate Marketing: Working with other businesses or influencers to promote their products for a commission.

Influencer Marketing: By working with influencers who have a large following, you can promote your brand or products.

Mobile Marketing: Reach your audience on mobile devices through text messages, multimedia messages, in-app ads and mobile websites.

Video Marketing: Create and share videos to promote your brand, products or services on YouTube, Vimeo and social media.

Website Analytics: Tools such as Google Analytics are used to monitor and analyze website traffic and user behavior to aid marketing strategies.

Online Communications: Manage your online reputation through digital press releases, outreach to influencers, and responding to customer reviews and comments.

Conversion Rate Optimization (CRO): Improving your website and content to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. 

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