Keywords: Definition: Identify terms and phrases that people use in search engines. Tools: Google Keyword Planner, Ahrefs, SEMrush. Tips: Focus on long-tail keywords, analyze competitors and consider search intent.
On Page SEO: Title Tags: Create a unique descriptive title for each page. Meta descriptions: Improve click-through rates by writing compelling descriptions. Heading (H1, H2, H3): Organize your content with appropriate heading tags. URL Structure: Use clear and concise URLs with keywords.
Content Optimization: Quality Content: Create valuable, informative and engaging content. Keywords: integrate keywords naturally into content. Multimedia: Enhance content with images, videos and infographics.
Technical SEO: Site Speed: Optimize your site’s loading speed with tools like Google PageSpeed Insights. Mobile friendliness: Make sure your website is responsive and works well on mobile devices. XML Sitemaps: Create and submit your sitemap to search engines.
Off-page SEO: Backlinks: Build quality backlinks to reputable websites. Social Signals: Use social media to drive traffic and engagement.
Local SEO: Optimize for local search with Google My Business and local citations.
Tracking and Analysis: Google Analytics: Track website performance, traffic sources and user behavior. Google Search Console: Monitor search performance, directory status and site issues. Regular audits: Conduct SEO audits to identify and correct issues.
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