Search Engine Optimization Basics For Beginners

Keywords: Definition: Identify terms and phrases that people use in search engines. Tools: Google Keyword Planner, Ahrefs, SEMrush. Tips: Focus on long-tail keywords, analyze competitors and consider search intent.

On Page SEO: Title Tags: Create a unique descriptive title for each page. Meta descriptions: Improve click-through rates by writing compelling descriptions. Heading (H1, H2, H3): Organize your content with appropriate heading tags. URL Structure: Use clear and concise URLs with keywords.

Content Optimization: Quality Content: Create valuable, informative and engaging content. Keywords: integrate keywords naturally into content. Multimedia: Enhance content with images, videos and infographics.

Technical SEO: Site Speed: Optimize your site’s loading speed with tools like Google PageSpeed ​​​​​​​​​​​​​Insights. Mobile friendliness: Make sure your website is responsive and works well on mobile devices. XML Sitemaps: Create and submit your sitemap to search engines.

Off-page SEO: Backlinks: Build quality backlinks to reputable websites. Social Signals: Use social media to drive traffic and engagement.

Local SEO: Optimize for local search with Google My Business and local citations. 

Tracking and Analysis: Google Analytics: Track website performance, traffic sources and user behavior. Google Search Console: Monitor search performance, directory status and site issues. Regular audits: Conduct SEO audits to identify and correct issues.

If You want to choose Social Media Marketing agency Connect With Siddigital

To Learn How To Become Digital Marketers Connect With Digitalmeva Institute