Today’s world is all about Digital Marketing. In the last chapter, we discussed the overview of Digital Marketing. Digital Marketing might be a new skill for you but it. you don’t have to worry because we are here to train you for the Digital Marketing of your business. In the last chapter, we discussed the introductory of Digital Marketing. Now we will take a small look at some of the main factors of Digital Marketing.

• SEO (Search Engine Optimization):

SEO is an organic and continuous process of ranking your website on the google search results page without paying any amount or spending on the ads. It a completely organic process containing both on-page and off-page SEO activities.

• SEM (Search Engine Marketing):

SEM or Search Engine Marketing is the exact opposite of SEO. in Search Engine Optimization, we rank the website on the google search engine results page organically, and in SEM or Search Engine Marketing, is the process of ranking the website by running Google Ads.

• Google Analytics:

Google Analytics is the tool offered by google where we can actually measure the performance and make the analysis and report of the performance of your website. It is a free and most effective and helpful tool in Digital Marketing.

• Social Media Management and Marketing:

Social Media Marketing or Social Media Management is nothing but as its name suggests, conducting your business and marketing activities on Social Media platforms like Facebook, Instagram, LinkedIn, Twitter, and so on. These are the social networking platforms where you can either run the ads or increase your engagements organically.

So, Above are some primary components of Digital Marketing. We will discuss each one of them one by one. Till then keep in touch with us.